Why Fall and Winter 2014 is Making Me Hungry
Fashion houses are experimenting with supermarket inspired designs for Fall/Winter 2014, almost leaving me speechless… almost.
Remember in the nineties when we used to boil children’s toothbrushes until they were just soft enough to bend into bracelets? Or when Marilyn Manson and the Spooky Kids started carrying around metal lunch boxes and soon every high school cafeteria was filled with images of Scooby Doo and Candy Land. It wasn’t that long ago everyone was making their accessories out of duct tape and Mickey Mouse was a fashion statement.
Somewhere, someone started these things to be different and unique. This is where these kinds of fads come from. Not just design houses like Chanel, not just Moschino, or Forever 21 for that matter. However, it’s mostly up to these designers to determine whether something sticks around. That brings me to the question of what is the difference between a fad and a trend, and how do they start?
A fad is mostly driven by the consumers emotional or lifestyle needs and is famously short-lived, while a trend has the potential of becoming a long-term influence on a certain market. For example, the gluten free diet may have the potential of just being another popular diet that everyone seems to be trying, however “eating smart” is a trend that seems to be here to stay. I guess we’ll find out if the food branded clothing is just something fun for 2014 or if we’ll actually consider inviting the “golden arches” into our wardrobe for good.